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How to Start Beaten Rice (Flattened Rice) Manufacturing Business

Do you want to start a small-scale flattened rice production business? This article includes a detailed Chura or beaten rice manufacturing business project guide with important aspects. It includes the market opportunity, business plan guide, machinery details, cost, manufacturing process, and raw materials.

Basically, Chura is a flat, light, dry flakes and popular food item is the Indian subcontinent. People most often consume it as breakfast either with milk or as a salted food. It is a low-cost wholesome food and has good nutritional value. Hence, it has a mass appeal.

The beaten rice manufacturing is comparatively an easy business to start in the suburban, small towns or village areas. It needs small capital investment towards infrastructure and machinery. The raw material is also available locally.

8 Steps Guide to Start Beaten Rice Manufacturing Business

Step 1: Analyze the Market

First of all, you need to find out the overall consumption of the product at the location where you want to set up the production unit. Also, have a clear idea about the total consumption in the state. The overall Indian breakfast market is growing very fast. people have several options right now. And also the packaged food items are getting the good response in the city areas. So, before initiating the project check the local market consumption. Also, check the packaging style and price of the other established brands.

Step 2: Craft the Project Report or Business Plan

After getting the satisfactory statistics, you will need to craft the project report. You can consult with an industry expert to get the technical aspects of the project report. And the financial calculations depend on the technical data. You will need to determine the projected production capacity, the necessary manpower and machinery cost. Also, you need to calculate the raw material and utility cost. On a small scale basis, you can start the project with an annual production of 240tonnes per year.

Step 3: Arrange Finance

According to the project report, you have to arrange the capital. Also, you can if there is any Government subsidy available for the business. This type of manufacturing business doesn’t require huge capital. You can start with an amount of Rs 25 Lakh of investment. However, the specific fund requirement depends on the unit size and production output.

Step 4: Select a Location

For establishing the unit, you will need to select a location. Generally, you can setup a small-scale unit with a covered area of 600 Sq Ft. Also, you will need some vacant space adjacent to the unit. Also, you need electricity and adequate water supply. It is better to secure the space in an industrial area. And if you engage yourself in the daily basis activities then you must set up the unit nearby your residence.

Step 5: Setup the Factory

After securing the space, you will need to draw an inside floor plan. You have to determine specific spaces for machinery installation, raw materials storage, packaging unit, and finished goods storage. Also, you must have a small office space for preparing bills etc. It is better to consult with the machinery suppliers in time of crafting the floor plan.

Step 6: Procure Machinery

You can procure the machinery from the local suppliers or from the China manufacturers. Purchasing the right machinery from the good supplier is the most important aspect of this project. Buy the machinery according to your specific production requirement. Some of the basic machinery you need

  1. Mill with accessories and electricals
  2. Roaster electrical
  3. Husk fired furnace.
  4. Paddy soaking tanks
  5. Sieves
  6. Sealing machine and weighing scales.

Step 7: Arrange Raw Materials

The basic raw material for the unit is paddy of desired quality. It is grown abundantly in the country and is available throughout the year. It is advisable that it should be adequately stocked or at least there should be assured supply. The unit will also require polythene bags for packing the finished product.

Step 8: Beaten Rice Manufacturing Process

You can procure the technical process know-how from the Central Government Research Laboratories. Here you can find some basic steps of beaten rice manufacturing.

The manufacturing process starts with the removing the impurities. Then soak it in hot water for 30-40 minutes. Dry the soaked paddy and roast to make flakes. The flakes are passed through sieves to remove uneven and unwanted material and to segregate flakes of even size. Finally, pack the finished products. During this process, the average yield of even sizes flakes is around 80%. 10% is the in-process waste and 10% is is the bran which has a separate market.

Most of the rural grocery retailers sell the Chura in loose quantity. Hence, you need to provide them the bulk packaging like 25 kg or 50 kg bag. However, you can also pack in 500 gm or 1 kg pack for retail distribution. And retail distribution will definitely ensure the highest revenue in the beaten rice manufacturing business.