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Online T-Shirt Business Plan – How to Start – Easy Steps

Are you thinking of a t-shirt business? You have ideas on design and knowledge about different types of t-shirt printing. But you don’t have that much investment capacity for opening a retail store? Or you just don’t want to take so much of risk of your finance in starting? If yes, then initiating an online t-shirt business is just perfect for you. In this article, we intend to explore the easy steps of initiating an online t-shirt business with limited capital investment.

The t-shirt is a well-known casual wear worldwide. It is popular among the men, women, and kids also. Yes, there are a lot of t-shirt brands in the market. People always look for a beautiful design, cherishable brand, and a quality product. That’s enough. In starting an online t-shirt business, you will definitely need to have an eCommerce site where from your clients will buy your t-shirts. With Shopify, you can start your own online t-shirt business by creating a fully functioning eCommerce store with very less capital.

Online T-shirt Business Plan

Before starting to do some market research. Unique and attractive design are the two major factors. Plan according to your investment capacity. Identify your niche audience. Choosing and creating a specific niche audience is the key factor in getting success.

Most of the people who are buying graphic tees are generally look for design, graphics, and slogans that connect with them and reflect their opinions and personality. Pay attention to the design part. A strong, trustworthy and memorable brand plays an important role in t-shirt industry. Put your extra emphasis on creating a brand.

Major fixed cost investment is the machine. Primary working capital cost is blank t-shirts. Search well for good quality blank t-shirt. Talk to the vendors according to your requirement frequency.

Related: How To Setup An eCommerce Shop In India | Beginners Guide

Machines For Online T-shirt Business

Three types of machine are generally used in t-shirt printing. These are screen printing, heat press, and digital printing. All have their own advantages and disadvantages.

Screen printing machine is perfect for quantity printing. It is an old technique. It can produce durable and long lasting print. You can give discounts to your customers for volume purchase. However, it is labor intensive and demands an upfront high capital investment. It can only print simple images with two to three colors.

A heat press is also called heat transfer method. It is also an old technique. Machine cost is very high. Heat transfers can produce full-colour images onto t-shirts relatively easily and quickly.

Digital printing offers full-colour images with accuracy. It produces the best print quality among the three machines. It operates just like an ink-jet printer. This method has the unlimited color option. This is great for small orders or one-offs. It demands very small capital investment. However, it is not cost effective for large production requirement.

Manpower For Online T-shirt Business

The most important personnel is a designer. Hire a designer carefully. The trend is the last word in t-shirt designing. There are a wide variety of tools and marketplaces you can use to find a suitable graphic designer to help you with your designs. There are also a lot of designer community. You can post your message about the style and design you are looing for. They will respond you if they’re available for freelance projects. you can try Dribble and Behance and Elance. You can also purchase pre-made designs. Remember,  if you plan to sell your t-shirts, you’ll need to purchase a commercial license.

Setting Up An Online T-shirt Business

Once you have some final designs, your next step will be to get some mockup images of them on actual t-shirts. Your customers will want to actually see what the final design will look like printed on a shirt. There are a few options you can get images of your final designs on t-shirts including ordering samples. You can use Product Photography and T-shirt Templates Online. Both are free tools provided by Shopify. You can create a 100% digital mockup from here.

Now is the time to setting up online t-shirt store with Shopify. You will find a lot of t-shirt print-on-demand drop shippers that directly integrate with your Shopify store, allowing you to get up and running in no time. They will print and ship your t-shirts to your customers on your behalf every time you receive an order, automatically. The most interesting thing is, no design or coding experience is required in starting an online t-shirt business with Shopify.

Check the opportunity of starting your own online t-shirt business with Shopify Here.

Have fun!