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Best 10 Potato Chips Companies in India

India’s potato chips industry has seen tremendous growth over the past few decades. This is majorly due to increasing urbanization, changing lifestyles, and rising disposable incomes. Here’s a comprehensive look at some of the best potato chips companies in India with features and data points for better understanding.

Best 3 Potato Chips Brands in India

BrandFeaturesBest Deals
Lay’sWide variety of flavours, strong distributionBuy Now 
KurkureInnovative flavours, extensive marketingBuy Now
Haldiram’sIndian flavours, strong brand presenceBuy Now

List of Top Potato Chips Companies in India

1. Lay’s (PepsiCo India)

lays potato chips

Lay’s, a brand owned by PepsiCo, is one of the most popular potato chips companies in India. Known for its wide variety of flavours and extensive distribution network, Lay’s has become synonymous with potato chips in the country.

Features:

  • Wide range of flavours
  • Strong brand presence
  • Extensive distribution network

Data Points:

FeatureDetails
Founded1932 (acquired by PepsiCo in 1965)
HeadquartersNew York, USA (PepsiCo India headquartered in Gurgaon)
Popular FlavorsClassic, Magic Masala, American Style Cream & Onion
Distribution ChannelsRetail stores, online platforms

2. Kurkure

kurkure potato chips

Kurkure is traditionally known for its crunchy snacks. At present, it also offers a range of potato chips that are popular for their unique flavours and textures. Kurkure is a brand owned by Pepsico India.

Features:

  • Quality offerings
  • Competitive pricing
  • Extensive distribution network

Data Points:

FeatureDetails
Founded1999
HeadquartersNew York, USA (PepsiCo India headquartered in Gurgaon)
Popular FlavorsMasala Munch, Green Chutney Rajasthani Style
Distribution ChannelsRetail stores, online platforms

3. Bingo! (ITC Limited)

bingo chips

Bingo!, a brand by ITC Limited, has gained immense popularity with its innovative flavours and innovative marketing campaigns. It appeals particularly to the younger demographic.

Features:

  • Innovative flavours
  • Quirky marketing
  • Strong market penetration

Data Points:

FeatureDetails
Founded2007
HeadquartersKolkata, India
Popular FlavorsMasala Madness, Achari Masti, Tomato Twist
Distribution ChannelsRetail stores, online platforms

4. Uncle Chipps

uncle chips

Uncle Chipps, another brand under PepsiCo India, was one of the first potato chips companies in India. Known for its nostalgic appeal, it has maintained a loyal customer base over the years.

Features:

  • Strong brand heritage
  • Familiar flavors
  • Extensive market reach

Data Points:

FeatureDetails
Founded1992 (acquired by PepsiCo in 2000)
HeadquartersGurgaon, India
Popular FlavorsSpicy Treat, Plain Salted, Classic Masala
Distribution ChannelsRetail stores, online platforms

Read: How to Start a Potato Chips Business

5. Haldiram’s Potato Chips

haldirams chips

Haldiram’s is a renowned Indian snack and sweets manufacturer, known for its wide range of traditional and contemporary snacks. Their potato chips are well-loved for their authentic Indian flavours.

Features:

  • Authentic Indian flavours
  • Strong brand loyalty
  • Extensive product range

Data Points:

FeatureDetails
Founded1937
HeadquartersNagpur, India
Popular FlavorsSalted, Masala, Pudina
Distribution ChannelsRetail stores, online platforms

6. Parle’s Wafers

parle wafers

Parle, a household name in India, is known for its biscuits and snacks. Parle’s wafers are a favourite for their classic taste and affordable pricing.

Features:

  • Classic taste
  • Affordable pricing
  • Wide availability

Data Points:

FeatureDetails
Founded1929
HeadquartersMumbai, India
Popular FlavorsClassic Salted, Tangy Tomato, Cream & Onion
Distribution ChannelsRetail stores, online platforms

7. Pringles

pringles chips

Pringles, a global brand known for its unique packaging and consistent quality, has made significant inroads in the Indian market. Their chips are known for their uniform shape and diverse flavours.

Features:

  • Unique packaging
  • Uniform shape
  • Diverse flavours

Data Points:

FeatureDetails
Founded1967
HeadquartersOhio, USA
Popular FlavorsOriginal, Sour Cream & Onion, Cheddar Cheese
Distribution ChannelsRetail stores, online platforms

8. Balaji Wafers

balaji wafers

Balaji Wafers is a homegrown Indian brand that has gained a massive following in Western India. This potato chips company has become a household name and is known for its quality and local flavours.

Features:

  • Quality local flavours
  • Strong regional presence
  • Affordable pricing

Data Points:

FeatureDetails
Founded1974
HeadquartersRajkot, India
Popular FlavorsTomato Masti, Simply Salted, Masala Munch
Distribution ChannelsRetail stores, online platforms

9. Tasty Treat

tasty treat chips

Tasty Treat is a private label brand by Future Group, available in Big Bazaar and other Future Group retail outlets. Known for its budget-friendly pricing and decent quality, it has garnered a good customer base.

Features:

  • Budget-friendly
  • Available in major retail outlets
  • Decent quality

Data Points:

FeatureDetails
Founded2007
HeadquartersMumbai, India
Popular FlavorsClassic Salted, Spicy Tomato, Cream & Onion
Distribution ChannelsRetail stores, online platforms

10. Crax Curls

crax curls

Crax, a brand by DFM Foods, is well-known for its range of fun and flavorful snacks. Their potato chips are particularly popular among kids and teenagers.

Features:

  • Fun and flavorful
  • Popular among kids and teens
  • Strong market presence

Data Points:

FeatureDetails
Founded1993
HeadquartersDelhi, India
Popular FlavorsMasala Mania, Simply Salted, Cheese Burst
Distribution ChannelsRetail stores, online platforms

Conclusion:

India’s potato chips market is diverse and dynamic, with several key players offering a wide range of flavours and qualities. From global giants like Lay’s and Pringles to homegrown favourites like Haldiram’s and Balaji Wafers, consumers have plenty of options to choose from. As the market continues to grow, these companies will likely introduce even more innovative products to cater to the evolving tastes of Indian consumers.

Read: Best Food Processing Business Ideas

FAQs

Which is the most popular potato chips companies in India?

Lay’s is one of the most popular potato chips brands in India, known for its wide variety of flavours and strong brand presence.

Are there any Indian brands of potato chips?

Yes, Indian brands like Haldiram’s, Balaji Wafers, and Uncle Chipps are very popular and widely consumed.

What are some unique flavours of potato chips available in India?

Some unique flavours include Magic Masala, Achari Masti, Pudina, and Tomato Twist.

Which potato chips brand offers the most affordable options?

Brands like Balaji Wafers and Tasty Treat offer some of the most affordable potato chips options in India.

Are there any premium potato chips brands in India?

Yes, brands like Pringles and Haldiram’s offer premium quality potato chips.

What is the market trend for potato chips in India?

The market for potato chips in India is growing steadily due to increasing urbanization, changing lifestyles, and rising disposable incomes.

Where can I buy potato chips online in India?

Potato chips can be purchased online through platforms like Amazon, Flipkart, BigBasket, and the official websites of the brands.

Which potato chips brand is known for its quirky marketing campaigns?

Bingo! by ITC Limited is known for its quirky and innovative marketing campaigns.

What are some health-conscious potato chips options available in India?

Some brands offer baked or low-fat potato chips options for health-conscious consumers.