Xiaomi has been one of the prime examples of being successful in the Smartphone arena through an online-only sales model. India is one of the most important markets for Xiaomi, and its partnership through Flipkart has been going quite smoothly till now.
Xiaomi will soon start selling its flagship phones in The Mobile Store’s brick-and-mortar outlets across India, supplementing the online-only sales model that China’s largest Smartphone maker has relied on so far in the country.
Xiaomi has now tied up with The Mobile Store to sell its smartphones through conventional brick-and-mortar stores. For starters, the Redmi Note 4G and the Mi 4 will be the ones which will be available through the retail chain in Delhi NCR’s 55 stores. The stores in other parts of the country will get these devices in a phased manner.
“This will be the first time that we’re getting into the offline trade in India. In China, about 20-30% of total sales through come from telecom operators stores while the rest comes from our online store – Mi.com,” said Manu Jain, head of India operations at Xiaomi. The Chinese manufacturer had earlier tied up with Airtel to sell the Redmi Note 4G, but only in 133 stores where Airtel’s 4G network is present.
The Mi 4 and Redmi Note 4G models will be available for purchase at The Mobile Store, which will start selling the handsets at 55 stores in Delhi-NCR from Saturday at Rs 19,999 and Rs 9,999 respectively, the same prices as offered on Xiaomi’s online partner Flipkart.
The company will continue its association with Flipkart, where it will sell all models through weekly flash sales. Xiaomi recently launched the Redmi 2 – which will be sold on Flipkart from March 31. A Flipkart spokesperson said, “Brands sold on Flipkart are always welcome to explore alternative channels.”
The Mobile Store, India’s largest mobile phone retailer with over 800 stores, will launch the phones in other cities as well, covering its top 300 stores across the country. Stores will have a live Mi Zone where customers will be able to look at and feel the devices and buy them on the spot without waiting for the weekly flash sale.
The company is also ramping up production in China, a move that will allow it to increase the number from about 100,000 units it sells a week through flash sales on Flipkart, to about five times that number. Jain added that high production may also permit Xiaomi to offer devices with ordinary sales online in the future.
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