Do you want to start a profitable saree business? You can go with different business models including saree shop, online saree shop, home-based saree business, Whatsapp saree selling, and saree wholesaling. This article includes a detailed guide on how to start a saree business in India.
In India, saree is also popular as Saree or Shari. It is a women garment. Generally, saree comes in 4.5-meter length and 4 Ft breath. Some of the designer sarees come along with a matching or contrast blouse piece. Women drape saree commonly with blouse and petticoat.
Currently, saree is a popular dress material not only in India but also in the western countries. Many Bollywood celebrities promote saree as national attire in foreign countries. Our country earns a good amount of foreign money from the saree export.
Initiating a saree business is highly lucrative opportunity for both the men and women entrepreneurs. Depending on your investment capacity and expertise, you can start the business in different models. However, you need specific knowledge about the different types of sarees, their retail price etc. Definitely, it is an easy business to start and operate.
20 Most Popular Types of Sarees in India
Depending on the weaving style, yearn, and decoration, you can find at least 60 different types of saree in the Indian subcontinent. In starting this business, knowing the different types of saree variety is most crucial. Here, we put a list of some major and most popular type of saree that you can deal with.
#1. Baluchari Saree
It is a gorgeous silk saree. Generally, the Baluchari saree comes with motifs derived from Ramayana and Mahabharata on the border and pallu. It takes approximately one week to produce one Baluchari sari. Generally, the retail price starts from Rs 2000.
#2. Banarasi Saree
The Banarasi sarees are popular for their gold and silver brocade or zari, fine silk and opulent embroidery. Depending on the design and pattern, it takes 15 days to a month and sometimes up to six months to complete a Banarasi saree. The retail price starts at Rs 2500.
#3. Bandhej Saree
Bandhej sarees are also popular as Bandhni saree. Generally, this hand knot tie and dye saree come in cotton fabric. However, the power loom saree in different fabrics are also popular as Chunri print saree. The retail price of the cotton Bandhej saree starts from Rs 550.
#4. Bomkai Saree
The Bomkai saree is also popular as Sonepuri saree. The saree is originated from Orissa. The saree comes with beautiful thread work in the border and pallu. The retail price of Bomkai in silk fabric starts at Rs 1500.
#5. Chanderi Saree
Generally, the Chanderi sarees are produced from three kinds of fabric: pure silk, Chanderi cotton, and silk cotton. This is one of the finest fabrics in India. Chanderi sarees are originated from Gujarat. The retail price starts at Rs 1000.
#6. Chettinad Saree
This is originated from South India. Generally, these sarees comes in bold color and printed in checks or strips and sometimes both. The sarees have a contrast border and pallu. You can find Chettinad saree in two different fabric – cotton and silk. The retail price of cotton Chettinad saree starts from Rs 500.
#7. Chiffon Saree
Chiffon saree is very lightweight. It is a smooth and slippery fabric. Generally, different types of printed chiffon sarees are very popular not only in our country but also in the international market. The retail price starts at Rs 400.
#8. Georgette Saree
Georgette is a sheer, lightweight, dull-finished crepe fabric. Commonly, georgette sarees come with embroidery designs or stonework. Due to the colorful designs, it also popular as fancy saree. The price of the georgette saree depends on the work and design on it. The retail price starts at Rs 500.
#9. Gharchola Saree
Actually, the Gharchola saree is originated from Gujarat. The dying process of Gharchola is historically associated with Jamnagar. Generally, these sarees come in bright red, green and yellow colors. The retail price starts at Rs 1000 depending on the fabric quality.
#10. Ikkat Saree
Ikkat or Ikat sarees are popular throughout the world. Actually, it is a specific dyeing technique. These sarees come in both cotton and silk fabric. The cotton saree retail price starts at Rs 600.
#11. Jamdani Saree
Jamdani is a cotton fabric premium saree. It is also popular as Dhakai Jamdani. Jamdani is originated from the Bangladesh. It is a handloom woven fabric made of cotton, which historically was referred to as muslin. The retail price starts at Rs 1500.
#12. Kanchipuram Saree
Kanchipuram silk is a very popular woven silk saree from the state Tamilnadu. The sarees are woven from pure mulberry silk thread. Generally, these sarees come is gorgeous and bold color combinations sometimes with blouse piece. The retail price starts at Rs 2000.
#13. Kantha Saree
Basically, Kantha is a specific type of hand embroidery work. The Kantha stitch sarees come is two different fabrics – cotton and silk. And the silk saree costs higher than the cotton. It is a craft of Bengal and Orissa. The cotton Kantha stitch saree price starts at Rs 1500 and silk at Rs 3000.
#14. Kerela Cotton Saree
The Kerala cotton saree is also popular as Kasavu saree. The saree has a beautiful and simple golden border with a cream white base. Women prefer this type of saree with heavy gorgeous blouse. Kerala cotton saree is also a highly popular raw material for producing designer saree. The retail price starts at Rs 600.
#15. Kota Doria Saree
This saree is originated from the Kota, Rajasthan. It is also popular as Kota Doriya saree. The chequered weave of a Kota sari is very popular. They are very fine weaves and weigh very less. The cotton Kota Doria saree retail price starts at Rs 700.
#16. Muga Silk
The Muga silk is also popular as Assam silk. Muga silk is the product of the silkworm. The Muga silk is highly durable. The sarees often comes in off-white and red shade combination with other colors. The retail price starts at Rs 1500.
#17. Paithani Saree
The Paithani is fine silk saree with rich border and peacock design pallu. Only the rich class and sophisticated buyers buy Paithani saree. India earns foreign currency by exporting the Paithani sarees. The retail price starts at Rs 5000.
#18. Pochampally Saree
Pochampally is a saree from the Telangana state. The intricate geometric designs find their way into sarees and dress materials. The Indian government’s official air carrier, Air India, has its cabin crew wear specially designed Pochampally silk sarees. The retail price starts at Rs 2500.
#19. Silk Saree
In India, you can find a lot of different types of sarees in the silk fabric. However, the simply printed silk sarees have huge popularity as the office wear in regular use. The silk is warm and cozy in winter and comfortably cool when temperatures rise. The retail price starts at Rs 2000.
#20. Tant Saree
Tant saree is a traditional Bengali saree. It is a handwoven cotton fabric saree. It comes is beautiful zari border and designer pallu. The cost of this saree depends on the design and work. The retail price starts at Rs 1000.
Apart from the above list, Chikan saree, Khadi saree, Ghicha saree, Kalamkari saree, Matka Silk, Katki silk, Sana silk, and crepe sarees are also popular in the Indian subcontinent.
5 Most Profitable Saree Shop Business Ideas & Models
#1. Saree Shop
A brick and mortar saree shop is still very profitable in our country. In the retail shop business, you need to pay attention to the choice of your target audience. You must understand the taste of your customers. Simply, what type of sarees they prefer. And keep stock those sarees.
The retail shop model ensures high-profit margins. You can earn 50% gross profit on the low-cost sarees while 100% and sometimes more margins on the high-value sarees.
#2. Online Saree Shop
As the technology improves, you can find so many online selling platforms here. Those eCommerce platform providing companies charge reasonably. So, you can definitely consider starting your own online saree shop.
If you have knowledge about different types of sarees and the cost, you can also consider selling sarees on the online marketplace like Amazon, Craftsvilla etc.
#3. Home-based Saree Shop Business
If you want to start a saree business with a small capital investment, then a home-based model is perfect for you. Simply, you can start the business even with Rs 50,000 cash in hand. Start the business with low-cost sarees. Additionally, keep variety and selective sarees.
First of all, inform your friends, neighbors and relatives to check your collection. Never waste money is advertising. The word of mouth campaign is the only and best way to get customers in this model. As you get confidence, you can expand the home-based model in any day.
#4. Social Media Selling
If you want to start a part-time saree shop business from home, then social media selling is the best option for you. Whatsapp and Facebook are the two most effective platforms where you can promote sarees on your group. Initially, you may get lower sale volume but you can make a higher profit from unit pieces.
#5. Wholesale Saree Shop
If you have previous experience and knowledge, you can definitely open a wholesale only saree shop. Here your customers are distributors and retailers. And your business actually stands on the secondary sale of your business partners. The purchase is highly important in the wholesale saree shop business.
We hope this article will help you in initiating your own saree business. Actually, a saree shop is an easier way to become financially independent even for the housewives and home-stayed parents. If you want more guidance in getting supplliers, you can mail us and our team will contact you soon.