Do you want to start a nightclub business in India? If yes, find here a detailed business plan guide on different aspects to consider while starting a successful nightclub.
Owing and running a nightclub can be a very exciting, luxurious, and lucrative entertainment business for an entrepreneur. People want to get socialized with others and they are willing to pay to use a gorgeous venue dedicated to the purpose. Success in the nightclub business is very much possible if done properly; it demands dedication and meticulous attention to every detail of your business.
The liquor, pub, bars, and nightclub industry has grown exponentially in India. Industry pundits predict the Indian alcohol sector is expected to achieve a 7.8% CAGR for the period 2019 to 2027.
Here are the 10 Steps to Start a Night Club Business in India
1. Do Some Market Research
As with any other business, you must conduct market research in the nearby locality before starting a nightclub. To develop a profitable nightclub business, it is extremely important to have a clear understanding of the local demographics. Gather information as much as possible about the demand for a nightclub in your locality.
Also, check whether there are existing nightclubs operating nearby. If yes, then try to collect information about the services they offer, pricing, etc, and find out the gaps that you can explore.
2. Get the Right Location
Choose a location that can be easily accessed by customers. It is a fact that the more you pay rent, the better the location you get. However, experienced nightclub owners say, it is more in the approach and customer care than the location that makes a nightclub successful.
3. Naming the Night Club
Choose a catchy business name for your nightclub that people can easily relate to. Naming a business rightfully not only helps in fetching more customers but also enhances brand growth. Below are some nightclub business names that might help you in brainstorming the right one:
- Odysea Bar Lounge
- The Pink Bar
- The Posh Club
- For Quality Men
- Red Lines
- Track4 Bar
- Big Pelican
4. Create a Night Club Business Plan
Based on the information gathered through the market research, start writing a business plan. Your night club business plan must include objectives of starting this business, operating plan, financial plan like initial cost, recurring cost, and a marketing plan. You can take the help of business plan generators if the need arises.
5. Form a Company
It is essential to form a legal entity if you want to run a hassle-free nightclub business. Every country or state offers various company structures. Based on your resources, choose the one which fits you best.
In India, it is best to form a private limited company or an LLP to run a nightclub business on a small scale.
Suggested Read: How to Register a Company/ Startup in India
6. License and Permits
A nightclub business requires various licenses and permits from the government and local authorities. It is always advisable to consult with an attorney to obtain the necessary licenses and permits.
Some of the licenses and permits required to open and run a nightclub business in India are the following:
- Liquor License
- Shop Establishment License
- Music License
- Eating House License
- Environmental Licenses
- Local Municipal Authority License
- FSSAI License
- Trade License
- Fire NOC Certificate
- GST Registration
- Signage License
7. Night Club Setup
Find an appropriate venue for your night. For a live nightclub with music, you need a sufficient space with a stage built-in. You also need extra spaces for the storage of equipment and resting and changing room for performers.
Go with some ‘exclusive’ strategy. Don’t make it available seven days a week. To get success in night club business you need to be focused on two or three nights a week. The more you will go for exclusive the more reason people will want to come.
Right stuffing plays a very important role in running a successful nightclub. Get professionally trained and skilled staff right from floor manager to waiter. Excellent service and cleanliness are important from the hospitality point of view. To get an amazing and pleasant service make sure your workers will work as a team.
Focus on the ambiance like sound and music. You can go a substantial investment to set the stage and on the artists who are actually responsible for live DJ entertainment.
Never sell out high-profile clients who come in. always keep it confidential, help to feel safe, and respect their privacy. It will help you to get a long sustainable business with celebrity clients.
As the nightclub business is a part of hospitality try to say ‘No’ to the wrong audience. Having a tough entry and focusing on your target demographic will provide your client with a better experience inside.
Protect your business with nightclub insurance that includes general liability, liquor liability, concert liability, etc.
8. Understand the Cost of Starting a Night Club
Other than the costs involved in rent of premises, license, company registration there are investments related to setting up the nightclub. You need to buy refrigerators, bottle coolers, ice machines, bar stools, and many such items.
In addition, inventories like liquor, beer, and soda need to be stored. Talk to local liquor suppliers and negotiate price and delivery schedule as stocks need to be replenished on a regular basis. To start a nightclub, be prepared to invest around Rs. 2 Cr – Rs. 5 Cr, even on a small scale.
9. Arrange Finance
If you are starting your own with your own investment, you can skip this chapter. However, as a nightclub business requires considerable investment and requires ongoing funding, it is always advised to apply for a business loan. Here in this context, your business plan plays a vital role in convincing investors and lenders.
Suggested Read: How to Get a Small Business Loan in India
10. Promote Your Night Club
Promotion is the key to success for might club business. However, promoting a nightclub is a little bit difficult. You need to have a clear idea about what type of audience you want to attract. Night club promotion for a specific crowd is definitely effective. Concentrate on online leads generation. Promote the special events on your website. Carefully use social media.
Conclusion: Night club business is a capital-intensive business. Moreover, it takes time to make it profitable.
Also, Read: How to Start a Banquet Hall Business
You need to be patient and have to be prepared with the finance to run the business. It may happen you will need to wait for a year to get a break-even.
Rupak is the founder of MUVSI. He is a small business consultant by profession. His mission is to make people know how to make money and understand personal finance for a better living.